Pocket Guide to Longboarding Ver 2.0 After the success of our first Pocket Guide we saw the need to make some revisions for 2012. Last year we saw an explosion in the popularity of free riding and sliding, as well as continued growth in cruising and commuting. Every facet of Longboarding is growing and progressing each year, this means new products as well as new companies are appearing all the time.
It’s not all popsicle sticks and teeny wheels, right?! So, here’s a quick and general guide to the basic categories of boards and the disciplines they’re designed for. None of this means you can’t skate anything, anywhere, but for those of you wanting to figure out what all those terms mean in the rest of the Buyer’s Guide, here’s a look at the general disciplines and some iconic shapes and setups you might recognize.
Black Pool Skateboards is a brand new company from Oceanside, California. Their design team has more than 35 years’ combined experience in the skateboarding industry. They developed seven models with one goal in mind: to produce the most fun ride possible.
Advertising and marketing during a recession. This is for all skateboard companies BIG or small… There is obviously a lot of talk about the economy these days. I did a little bit of research to find out what people say about advertising and innovating during a recession. I have collected three articles that give you some insights. The key points: Brands that increase advertising during a downturn can improve market share and return on investment. Early-buy allowances, extended financing, and generous return policies motivate distributors to stock your full product line.
BUY A BRICK, BUILD A DREAM The San Luis Obispo Parks and Recreation Department and the SLO skateboarding community continue to work toward the building of a first-class, in-ground concrete skatepark. With $900K from the city and almost $50K raised, the project needs an additional $450K to meet the need. The Buy a Brick, Build a Dream campaign is underway and I.SLO Skatepark shirts are also being sold. sloskatepark.com