What’s Inside (and Not Inside) the New Issue of Transworld Biz…

Date Added: Nov 8, 2010
Author: Michael Brooke
Category: Skateboard Magazines

Most skaters don’t get a chance to read Transworld Business. That’s a shame, because it offers some pretty cool information. Transworld Business is the trade magazine that covers skate, snow and surf. Oddly enough, there used to be 3 distinct magazines. Now, like a 21st century version of Action Now, there is one magazine for three industries. I think Transworld Biz does an admirable job of trying to cover the huge amount of things that are happening in each of these industries…but it is an impossible task.Something struck me about the latest issue. There is only ONE skateboard hard goods brand advertising in the August issue of Transworld biz.


I’ll give you 3 guesses

No, Eastern Skateboard Distribution doesn’t count.
No, those two ads from importers/3rd party manufactures, don’t count either.
The Arbor ad is for clothing…so that doesn’t count.
Nope, the ONLY hard goods skate company in the August issue is… SECTOR 9.

This is an amazing thing for me.

Think about it for a moment…the ONLY skateboard advertiser is one who does not make traditional street decks…or wheels…or trucks (actually, you can buy Sector 9 street product, but that’s not what they are known for).
The actual ad contains a giant pic of the Off the Wall 2 (sidewinder series). Yep, that’s that DOUBLE truck. It’s going to SHOCK a few readers…for sure!

In fact, Sector 9 is all over this issue. The front cover has a small photo of EG (marketing guy @ Sector) and the lead story is the Billabong/Sector 9 acquisition. The ad appears on page 3 – that’s significant. And what’s this on page 16 – an editor’s choice column in which reviewer Mike Lewis raves about his, you guessed it, “Evening Session” Sector 9 (complete with Gullwing Sidewinder trucks!)

So, it would appear that things are beginning to change…at least in the trade side of the media.
Now, let’s see what the folks at Transworld Skateboarding Magazine do….

You can find out more about Transworld Business at the following url
http://business.transworld.net/

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